Abstract
Join us for an enlightening one-hour webinar tailored for marketing professionals in the biotech industry to elevate your skills in advanced conversion tracking techniques. This intermediate-level session will guide you through the nuances of setting up and optimizing HubSpot form conversions and effectively integrating them with your Google Ads campaigns. You’ll gain hands-on knowledge on configuring HubSpot and Google Tag Manager to track conversions and initiate GA4 events, crucial for refining your audience targeting strategies in Google Analytics.
Discover the intricacies of:
- Creating impactful conversions that reflect your campaign’s success.
- Crafting and tracking HubSpot form conversions to capture valuable biotech leads.
- Seamlessly integrating these conversions into Google Ads for enhanced campaign performance.
- Generating GA4 events based on these conversions to optimize audience insights and targeting.
Our session includes a live demonstration, showing you step-by-step how to implement these integrations, followed by a Q&A segment with our experts. This webinar will clarify the complex setup required between HubSpot, Google Ads, and Google Tag Manager, unlocking new potential in your analytics and advertising strategies.
Key Benefits:
- Master the custom setup required for effective biotech conversion tracking.
- Leverage GA4 events to build sophisticated, data-driven audiences.
- Improve ROI by enhancing the precision of your ad campaigns and analytics.
Don’t miss this opportunity to advance your digital marketing expertise in the biotech sector. Reserve your spot today and start transforming data into actionable insights!
Speaker: David Villegas
Digital Marketing Expert, Samba Scientific
David Villegas (AKA Digital Dave) is a seasoned Digital Marketing Expert specializing in Google Ads and Analytics, with over a decade of experience enhancing marketing strategies within the Aerospace, Manufacturing, and Biotech industries. Known for his meticulous, data-driven approach, David empowers decision-making processes with robust analytics to drive remarkable gains in revenue, brand recognition, and conversions for his clients.
David’s expertise has consistently delivered hundreds of leads and generated thousands of dollars in sales, evidencing his ability to not only meet but exceed the marketing objectives of a diverse clientele. His proficiency in navigating complex markets and his strategic use of data analytics translate into tailored, efficient marketing solutions that have consistently improved the bottom lines of numerous businesses.
A Google Ads and Analytics certified professional, David leverages cutting-edge tools and insights to ensure that marketing investments yield measurable and scalable results. Though not affiliated with professional networks, his impact is prominently recognized across the industries he serves, where his contributions continue to set benchmarks for success.
At Samba Scientific, David’s commitment to excellence and his relentless pursuit of optimization helps their clients enhance their digital marketing prowess and achieve substantial growth.
