Outbound is Dead: A Scientific Approach to B2B Inbound Marketing Webinar presented by Samba Scientific Video

In the years since COVID, traditional outbound sales efforts like cold calling, email blasts, and LinkedIn outreach have become increasingly ineffective. AI-based outreach and email tools have exacerbated this problem further, as the volume of easy and cheap email outreach has caused customers to retreat further from interacting with unknown entities. 

Inbound marketing has become a critical strategy for commercial leaders seeking to overcome the diminishing returns of traditional outbound tactics. By shifting from intrusive cold calls and purchased email lists to creating targeted, valuable content, sales teams can attract and engage high-quality prospects more efficiently. 

For sales leaders, inbound marketing isn’t just a marketing function—it’s a powerful approach to generating sales-ready leads. By developing strategic content that speaks directly to ideal buyers’ pain points and challenges, sales teams can: 

• Reduce time spent on unqualified leads 

• Improve lead quality and conversion rates 

• Build trust and credibility before initial contact 

• Align marketing and sales efforts more closely 

This webinar will provide a scientific framework for implementing an inbound marketing strategy that transforms how sales teams identify, nurture, and convert technical buyers. Participants will learn how to define ideal marketing qualified leads, develop journey-focused content, and systematically scale inbound lead generation to benefit sales organizations. 

Key Takeaways: 

• Alternatives to traditional outbound sales approaches 

• The promise and shortfalls of AI for sales outreach 

• Using consultative selling approaches to develop compelling messaging 

• Creating inbound funnels that convert to qualified leads 

• Best practices for triaging and managing leads at scale