Marketing Your Science
If you’re looking to transform your long science webinars into viral shorts for branding and marketing purposes, here’s a brief guide on how to use Opus.pro to achieve this:
1. Sign Up & Set Up:
- If you haven’t already, sign up for a free account on Opus.pro.
- Familiarize yourself with the platform’s interface and features.
2. Upload Your Webinar:
- Use the platform’s uploading feature to add your long science webinar.
- Ensure the video quality is high to maintain professionalism and clarity.
- Use the toggles to select how long you want to make your clips and from which parts of the video you want to create those clips from.
- Aim for clips that are between 30 seconds to 2 minutes long, as these durations are optimal for social media sharing.
3. Opus Identifies and Optimizes Key Moments:
- Once you have selected your presets, sit back and relax. Opus will use AI to identify the best clips from the webinar. These moments will serve as the foundation for your viral shorts.
- Use Opus.pro’s features to optimize your shorts for various social media platforms. This might include adjusting the video format, size, or adding platform-specific features.
- Add captions or subtitles to ensure accessibility and to cater to viewers who watch videos without sound.
- Incorporate your logo, brand colors, and any other branding elements using the platform’s branding tools.
- Consider adding a short intro or outro with your brand’s message or call to action.
4. Promote & Share:
- Once your shorts are ready, use Opus.pro’s sharing features to distribute them across your social media channels or download and share them yourself.
- Engage with your audience by responding to comments, sharing user-generated content, and encouraging shares.
- Monitor the performance of your shorts.
- Identify which shorts are getting the most engagement and why. Use this information to refine your future content.
- Regularly create and share new shorts to keep your audience engaged and attract new viewers.
- Consider creating a series or themed shorts to build anticipation and consistency.
Conclusion
By following these steps and leveraging the features of Opus.pro, you can effectively market and brand your long science webinars into engaging viral shorts that resonate with a wider audience.
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