Abstract
For growing life science companies, small marketing departments are often tasked with creating and managing websites, creating technical and sales collateral, managing digital campaigns, planning and executing conferences, managing public and customer relations, and more. Knowing how to prioritize to minimize spending and maximize goals can be an intimidating challenge.
In this webinar, we will walk through a step-by-step guide to help you define your goals, identify the most important marketing activities, determine ballpark estimates for your plan, and set expectations with your company’s leadership to ensure you execute according to plan.
Key Takeaways
In this webinar, you will learn to:
- Better define your marketing goals (ie. thought leadership vs brand awareness vs lead generation)
- Translate sales goals into marketing Key Performance Indicators (KPIs)
- Prioritize the marketing activities that are most likely to achieve your goals
- Set realistic marketing and ad budgets
- Report on marketing performance relative to goals and budget
Jenna Gallegos, PhD.
Director of Client Services at Samba Scientific
Jenna holds a BA in Molecular Biology from CU Boulder and a PhD in Plant Biotechnology from UC Davis. A skilled writer, Jenna worked as a science journalist at the Washington Post after completing her PhD before returning to the bench for a post-doc in Synthetic Biology at Colorado State University. Jenna’s publication record includes >10 peer-reviewed articles and >40 science news stories. At Samba Scientific, Jenna oversees management of all client accounts and sales.
